About

It's time to face the facts about "pink" product marketing and start saving lives with solid prevention programs, more research into natural therapies and access to solid information on nutrition instead. 

Running time: 98 Minutes

Why you should watch this film 

If there's one reason that you could benefit from watching this film, it's to understand the cancer industry and how this campaign really works. 'Pink Washing' is a campaign designed to raise awareness, which is great, but in truth may be actually helping contribute to the cancer industry. The term 'Pink Washing' is used when companies colour their products pink or add a pink ribbon to their packaging to entice people to buy. Unfortunately what happens when people buy, where the money goes, how the money is spent is a problem that is largely overlooked.

What you'll discover in this film

• Who really benefits from pink-washing.
• The disconnect between research and results. 
• How breast-cancer research is poorly coordinated and favors drug companies.
• How breast cancer fundraising may boost corporate profits and brand awareness more than it benefits people with the disease.
• The fact that it raises millions of dollars for the cause, yet prevention in highly underfunded and breast cancer rates keep rising.
• That many companies profiting from these campaigns may actually be contributing to the breast cancer by selling known carcinogens.
• Why so many women feel alienated by an approach which can be seen as a "tyranny of cheerfulness"

Reviews

"Debunks the 'comfortable lies' and corporate doublespeak that permeate the breast cancer movement/industry."

- Variety

"This could be the most important documentary of the year. Forget that: of the decade."

- Trust Movies